OUR IMPACT

Goodness is our guide

Impact is at the core of everything we do. We are committed to delivering delightful goods made fairly and sustainably by brands doing their part to better the world and we believe everyone should have access to low-waste, sustainable alternatives without a price barrier to entry. We invite you to join us on this journey and discover brands and products that are making the world a better place.

Our values

01 Every action for good

At every turn, goodness is our guide, positive change our north star.

02 Seek & share the truth

We seek truth relentlessly and share it generously. When people know the facts, they do better by themselves, each other, and the planet.

03 Always open to learning

Listening, learning, evolving, and collaborating — no matter how much good we’re doing, we always aim to do more, for our collective future.

04 Support & celebrate women

Within our walls and around the world. Whether it’s woman-owned, women-made, or women-supporting — when women are empowered, communities flourish.

Our Standards

Trusted products and brands.

We deliver delightful goods made fairly and sustainably by brands doing their part to create a better world.

Honoring humans and the planet.

We are committed to partnering with brands that support our 7 Impact Pillars.

Supporting Artisan handmade
Female Led Business
Vegan
Charitably gives back
Small Business
Cruelty Free
Sustainably Made

You’re in good hands.

When it comes to our curation, we keep our ethos simple. It doesn’t matter how beautiful or promising a product seems, if performance is lacking - or it contains questionable ingredients, we pass. There are too many incredible clean beauty alternatives out there to settle. We’re here to make sure you don’t.

ARTISAN DEVELOPMENT

Preserving the art of handmade.

Behind each and every product is a person: the maker. Unfortunately, in our fast-paced global world of commerce, that person is very often overworked, under-appreciated, or even forgotten entirely. At Alltrue, we put the makers front and center, prioritizing their economic development and providing them with dignified employment opportunities. We believe every human has the right to a safe, meaningful job, and in valuing the humans behind the things we love most.

In 2021, our Artisan Program sustainably employed over 4,000 makers, paying over 1 million hours in fair wages to date.

ENVIRONMENTAL RESPONSIBILITY

Sustainability is a never ending process

We recognize that everything made has an impact on the planet, and we believe the industry can regenerate rather than deplete the environment if we measure our footprint and invest in proven methods to counteract it. We understand that achieving sustainability is a never-ending process, and we’re committed to the necessary work it takes to honor the Earth while sharing and creating the products that delight our community.

Products with measurable impact

Our team scours the industry to find better, more sustainable alternatives whenever possible. The products we curate have an impact on our planet, and when we choose wisely, we can reduce our carbon emissions, lessen water and energy use, and limit waste from entering landfills.

Cozy Convertible Mittens

by SiiZU, Winter ‘20.

Our inclusion of the SiiZU Cozy Convertible Mittens saved an estimated 112,000 plastic water bottles from a landfill.

Sustainable Grocery Starter Kit

by Artisan Direct, Spring ‘20.

The production of our Sustainable Grocery Starter Kit saved an estimated 7,000,000 plastic bags per year.

Reusable Facial Rounds

by the Green Co., Fall ‘20.

The inclusion of this Set of 10 Reusable Facial Rounds saved an estimated 1.2 million cotton balls from production.